Use of Cookies and Tracking Technologies on OptiMENA Website:
OptiMENA (“OptiMENA,” “we,” “our,” or “us”) may use cookies, pixels, and other tracking technologies when you visit the OptiMENA website, as well as within our emails or advertisements.
Types of Tracking Technologies
Cookies: Cookies are small data files stored on your device. They are sent by a web server to a web browser, enabling the server to uniquely identify the browser on each page.
Pixels (also known as web beacons or clear GIFs): Pixels are tiny electronic images embedded in a website, email, or advertisement that transmit information about your usage to a server.
Device Fingerprinting: Device fingerprinting involves analyzing and combining data elements from your browser, such as JavaScript objects and installed fonts, to create a “fingerprint” that uniquely identifies your browser and device.
Other Technologies: We may also use other technologies (e.g., in-app software development kits, commonly referred to as SDKs) that serve similar purposes.
Purpose of Tracking Technologies
We use tracking technologies in line with our Privacy Notice for purposes including:
Customizing our services and improving your experiences.
Remembering your preferences.
Supporting security features.
Monitoring our communications.
Verifying your location.
Delivering advertisements to you (including through third-party services).
Tracking technologies may collect personal data, including technical data, and may be provided by us or third parties. We retain the personal data collected through these technologies only as long as necessary to process the information, though third parties may have their own data practices.
For more details about our privacy practices, please refer to our Privacy Policy.
Categories of Cookies We Use
We use or may in the future use the following categories of cookies on our website:
Category 1: Strictly Necessary Cookies
These cookies are essential for you to navigate our website and use its features. Without these cookies, services you’ve requested, such as remembering your login details or key preferences, cannot be provided.
Category 2: Performance Cookies
Performance cookies collect information on how people use the website. For example, analytical cookies may be used by some service providers to understand how users access and interact with the site, highlighting areas where navigation, experience, and marketing campaigns can be improved.
These cookies gather technical data such as the last website visited, the number of pages viewed, whether email links were opened, which parts of the site or email communications were clicked on, and the time elapsed between clicks.
Category 3: Functional Cookies
Functional cookies remember choices you make, such as your country or language preferences. They enhance your experience by making visits more personalized and enjoyable. For example, if you previously visited pages related to your home country, functional cookies may tailor your subsequent visits accordingly.
Category 4: Targeting or Advertising Cookies
Targeting cookies collect information about your browsing habits to make advertisements more relevant to your interests. They are also used to limit how often you see an ad and to measure the effectiveness of advertising campaigns. These cookies are typically placed by third-party advertising networks. They track the websites you visit and share this information with advertisers.
Category 5: Social Media Cookies
These cookies are used when you share information via social media buttons (e.g., “Like” or “Share”) on our website or interact with content on social platforms.
They gather information about your social media interactions with our website, such as whether you have an account on a social media platform and if you are logged in while interacting with our content. This information may be used for targeting/advertising purposes.
Choosing Tracking Technologies
If you wish to delete any cookies already stored on your device, refer to your browser’s help and support section for instructions on locating the file or directory where cookies are stored. If you use multiple browsers on your device, you’ll need to manage each one individually. Your ability to restrict cookies depends on your browser’s settings and limitations.
For more information about cookies, visit www.allaboutcookies.org, which provides details about online advertising and privacy.
Your browser settings may allow you to send a “Do Not Track” (DNT) signal to online services you visit. However, there is no industry consensus on how websites and applications should respond to such signals. Unless and until the law requires us to act otherwise, we do not monitor or take action regarding DNT signals. For more details about DNT, visit www.allaboutdnt.com.
Certain technologies, such as pixels, cannot generally be disabled through browser settings. For more information about analytics or advertising choices, refer
to our Privacy Notice.
** Please note that disabling or removing tracking technologies may prevent access to certain areas or features of our website.